I bought a box of Wheaties the other day. A tennis star Coco Gauff is the athlete featured on the box.

This got me engaging in the the internal process that passes for thinking in my inner life:

  1. Was O.J. Simpson ever the featured athlete. on the Wheaties box?
  2. If so, given Mr Simpson’s subsequent notoriety, what would an O. J. Simpson Wheaties box be worth as a collectible?
  3. How would I find out?

Looking on eBay, an OJ box is worth about $90. Almost anticlimactic.

If they made one, what would an Oswald Box be worth? Or a Jack Ruby?